MediA IssueS & DebateS

HistorY...

In 1980, Carl Rosendahl, Glenn Entis, and Richard Chuang founded computer animation production company Pacific Data Images (also know as PDI). During the 1980s, PDI created many animated logos and commercials for television. They shifted into motion picture visual effects beginning in 1991 with a contribution to Terminator 2: Judgment Day.

In 1997, DreamWorks SKG signed a co-production deal with PDI to form PDI's subsidiary PDI, LLC (PDI owned 60% of PDI, LLC while DreamWorks SKG owned 40%). PDI, LLC would produce computer-generated feature films beginning with Antz in 1998. In the same year DreamWorks SKG produced The Prince of Egypt using traditional animation techniques.

In 2000, DreamWorks SKG created a new business division, DreamWorks Animation, that would regularly produce both types of animated feature films.

The traditionally animated feature films were produced by the division's Southern California branch. DreamWorks SKG acquired majority interest (90%) in PDI, reforming it into PDI/DreamWorks, the Northern California branch of its new business division.

The business division separated from its parent in 2004, forming DreamWorks Animation SKG, Inc. and purchasing the remaining interest in PDI as well as its subsidiary PDI, LLC.

Since 2004, DreamWorks Animation is dedicated solely to producing CG animated films in-house. No more traditional 2D animation is expected. DreamWorks Animation also has a partnership with Aardman Animations, a stop-motion animation company in Bristol, England. This partnership has DreamWorks participating in the produciton of stop-motion films in Bristol, and also has Aardman participating in some of the CG films made in the US.

The logo, adapted from the parent studio's logo, consists of a boy fishing on the moon, against a backdrop of the daytime sky

http://en.wikipedia.org/wiki/DreamWorks_Animation

posted by Dinni @ 7:36 pm