ITV & BBC in race to launch Digital Media Players...
This article is on how ITV and BBC are in competition with one another to be the first to launch and promote their new digital media players.
ITV has teamed up with US digital agency Schematic design a next-generation video-on-demand ITV.com website as well as its own digital media player. Both ITV and BBC are planning to bring out their new products by the end of March next year. Channel 4 also aims to be launching their video-on-demand service by the end of this year.
Schematic, which is based in Los Angeles, counts among its client’s broadcasters including ABC, MTV, CNN and Turner.
BBC was originally scheduled to release their product, iPlayers, by January 19th, however due to some ramifications, the BBC and Ofcom has delayed this by three months.
ITV is aiming to launch its new web "portal" sometime in the first quarter next year.
The broadband-enabled, on-demand service will enable viewers to watch simulcasts of live ITV shows as well as operating a "catch-up" option to see missed programmes.
ITV also intends to offer exclusive web-only content and a wide range of archive material.
"Broadband is the next mass-market platform for delivery of both television to viewers and services to advertisers," said Jane Marshall, the commercial development director of ITV Consumer.
"With some of the UK's most popular content we are confident ITV has an incredibly strong consumer proposition online."
I think the idea of having a Digital Media Player for institutions such as BBC and ITV, will rake in huge amounts of money. This is due to the ‘catch up’ shows that they will be broadcasting and also audiences may expand as live shows will be also put on for viewers. However, this could also lead to failure for the institutions as the product must be affordable, and meet the standards of the viewer.
http://media.guardian.co.uk/broadcast/story/0,,1896738,00.html
posted by Dinni @ 5:14 pm
0 Comments:
Post a Comment
<< Home